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AMNAYA

SUSTAINABILITY AND EMPOWERMENT

Group platform

Center of Excellence

Every AMNAYA project is conceived, incubated and structured here. The Center of Excellence brings the research, expertise and governance together for each project decision.

Watch the eight project films

Seven Global Centers

Governance & Ethics

Set decision rights, ethical standards and review requirements for each Amnaya project.

Corporate Social Responsibility

Build the interests of workers, suppliers and communities into project design and track whether intended benefits materialize.

Corporate Diplomacy

Prepare Amnaya projects to operate across jurisdictions and develop the relationships needed to execute.

Shared project support

The Venture Laboratory and Data Centres support project incubation and research across the seven centers.

Venture Laboratory

Run the CoE’s 100-day incubation cycle and turn the findings into a decision for each project.

Data Centres

Provide the research and evidence that project teams and reviewers use to make decisions.

How a project moves through the CoE

  1. Conceive · Days 1–20

    Define the problem, the customer or beneficiary and the assumptions most likely to change the case for the project.

  2. Incubate · Days 21–60

    Test those assumptions in a bounded pilot or feasibility study. Track results against a baseline and agree what needs further verification.

  3. Structure · Days 61–90

    Define the entity, funding and revenue model, decision rights, partner commitments, territory requirements and IP rights.

  4. Decide and hand over · Days 91–100

    Review the evidence. Record whether to proceed, extend, redesign or close, and assign the next-stage owner, budget and conditions.

Who makes the decision

The project lead maintains the evidence and the specialist leads review their areas. The proposed Project Review Committee records the stage decision within its delegated authority. The Global Advisory Board can challenge assumptions and give independent advice. The operating team takes responsibility at handover.

The 100-day cycle is a planning framework. The evidence and permissions needed to proceed depend on the project, sector and territory.

Project films

Eight narrated examples show how the centers could shape a concept, design the first test and build the execution roadmap.

AGVC

From one dairy pilot to a value-chain investment

Open AGVC film

AJAH

From a goat-milk supply base to a first cheese batch

Open AJAH film

AmVegan

From buyer specifications to a plant-protein sourcing service

Open AmVegan film

COTO

From artisan provenance to trusted rug transactions

Open COTO film