AmVegan
Test buyer demand and a revenue hypothesis before expansion.
Center for Entrepreneurship & Investments
Develop viable business models and determine what evidence justifies committing capital to the next stage.
How it works
Define the business model
Identify the customer, the problem, how revenue is earned and which assumptions need testing.
Validate economics
Work with the Venture Laboratory to test demand, delivery cost and unit economics. Model the effect of weaker sales or higher costs.
Structure funding
Identify the operating entity, ownership, capital need, funding sources and obligations. Tie the proposed use of funds to milestones.
Prepare the investment decision
Present the evidence, downside risks, capital at risk and criteria for a subsequent funding decision.
What the center delivers
Business model, operating and downside scenarios, funding plan and investment decision memo.
Illustrative project application
For a proposed food venture, compare buyer demand and delivered margin with the minimum volume needed before committing to dedicated capacity.
Related Amnaya resources
Project films
These examples show this center’s proposed contribution alongside the other centers.
Eleven11 Olive Wine
Compare reproducibility, yield, cost and buyer interest.
Amnaya Energy
Model project downside and fund the next feasibility stage.